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SWOT analysis of Bingo Chips analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bingo Chips SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bingo Chips to benchmark its business & performance as compared to the competitors and industry. Bingo Chips is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bingo Chips competitors and includes Bingo Chips target market, segmentation, positioning & Unique Selling Proposition (USP).
Bingo Chips | |
| Parent Company | ITC Limited |
|---|---|
| Category | Wafers |
| Sector | |
| Tagline/ Slogan | No confusion great combination |
| USP | The crunchiest potato chips |
| Bingo Chips STP | |
| Bingo Chips Segmentation | People who want to have between meal snacks |
| Bingo Chips Target Market | Youth of Lower, middle income |
| Bingo Chips Positioning | Great chips with great flavors |
| Bingo Chips SWOT Analysis | |
| Bingo Chips Strengths | Below are the Strengths in the SWOT Analysis of Bingo Chips: 1.Excellent branding and advertising on TVCs and print ads 2.Excellent distribution and availability 3.Great variety of flavors gives customers options |
| Bingo Chips Weaknesses | Here are the weaknesses in the Bingo Chips SWOT Analysis: 1.Health conscious people avoid High fat and cholesterol in potato wafers |
| Bingo Chips Opportunities | Following are the Opportunities in Bingo Chips SWOT Analysis: 1.Leverage successful brand ITC 2.Advertise more to attract target group 3.Buy out smaller competition and tie-ups with resort, food chains |
| Bingo Chips Threats | The threats in the SWOT Analysis of Bingo Chips are as mentioned: 1.Threat from local substitute snacks 2.Reduced consumption by health conscious people |
| Bingo Chips Competition | |
| Competitors | Below are the top 4 Bingo Chips competitors: 1.Lays 2.Haldirams Wafer 3.Parle Wafers 4.Local Wafer |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bingo Chips. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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